Rhomberg Sersa has launched a new product development process to the benefit of our customers.
Like our entire environment, we at RSRG are in a continuous development process, optimising our performance and driving innovations forward. To further focus on customer benefits and development efficiency, we have introduced a new process for developing new products and services.
As an initiator and driving force in the development of new procedures and system technologies in modern railway construction, we have already brought numerous innovations on track. Many of these are now standard in track renewal and maintenance, delivering 100% quality and cost-effectiveness.
To make our new developments as effective and beneficial as possible, we consistently align ourselves with the challenges in our customers' diverse fields of activity. Our solutions are primarily intended to solve our customers' problems.
In the development of such solutions, it is advantageous for all involved – from the innovation idea generator to the product manager – to have a transparent process that provides guidance, concerted internal and external development efforts, and keeps the focus on the planned end result.
In designing this process, we were guided by the widely used Stage-Gate process, a structured innovation management system that divides product development projects into various phases and gates. In each phase, specific goals are achieved, and the further progress of the project is decided at defined decision points (gates). The interdisciplinary Innovation Board, made up of experienced gatekeepers, evaluates the ongoing alignment with market needs: developments with high customer benefit potential are supported, while projects with decreasing benefit potential are controlled and stopped as early as possible.
This makes our projects even more transparent and resource-efficient, while also being more consistently oriented to customer problems. The result: We focus on those projects that bring significant improvements to our customers.
